UFT Increased Gross Revenue 23.5% With Carlink and a Leaner Team

The Challenge

Since 2021, United Freeway Transportation (UFT) has operated as an auto transport broker, processing 500+ orders per month with a team of 20+ employees. As the brokerage grew, its technology stack became increasingly difficult to manage. UFT was using multiple systems, including JTracker, BATS, and Message Plane, while many important processes remained manual — the same trap as running a brokerage on spreadsheets.

The Team Was Spending Significant Time Managing

Employees were spending valuable time switching between systems, updating information, following up with auto transport leads, and managing processes that could be automated. For a brokerage handling hundreds of orders every month, this meant lost time, higher operating costs, and missed opportunities.

Highlights:

•Lead management
•Customer follow-ups
•Quoting
•Dispatch
•Communication
•Multiple disconnected systems
•Daily administrative tasks

The Turning Point: Moving Beyond an Outdated CRM

UFT needed more than another CRM. They needed technology built around the entire auto transport brokerage workflow. UFT had already tried several systems, but the company needed a solution that could connect its operation instead of adding another separate tool. That's where Carlink came in. Carlink is an auto transport CRM and broker management software built specifically for auto transport brokers, combining automation, daily operations, communication, quoting, dispatch, and payments into one platform — the kind of auto transport software for brokers UFT had been looking for. Instead of managing different parts of the business across multiple systems, UFT could bring its workflow together in one place.

The Carlink Solution

Carlink helped UFT transform its workflow from a highly manual process into a more automated and connected operation. Key integrations included Central Dispatch and Super Dispatch (see how the Carlink + Super Dispatch integration works), RingCentral, and merchant accounts. Built specifically for brokers, Carlink was designed around the workflow of an auto transport brokerage rather than forcing UFT to adapt to generic software.

Highlights:

•Automated quoting with auto transport quoting software
•Automated follow-ups
•Auto transport lead management
•Order management
•Dispatch & scheduling with auto transport dispatch software
•Communication
•Payments and auto transport invoicing
•Performance management with brokerage reporting and analytics

From Manual Work to Automation

With Carlink, UFT could automate and streamline processes that previously required employees to constantly monitor, update, communicate, and follow up — from Lead to Quote to Follow-Up to Order to Dispatch to Payment. Automated follow-ups helped ensure leads were not forgotten. Auto quoting helped the team respond faster and price auto transport loads consistently. Integrated dispatch workflows reduced manual information transfer, while centralized communication and customer data improved visibility.

The Results

UFT became leaner while becoming more productive. The company went from 30 brokers to 20 while achieving 23.5% higher gross revenue and improving profitability by 27%+ — a real-world answer to how much auto transport brokers can make with the right system. At the same time, order conversion increased by 38% and manual work decreased by 30%+.

Highlights:

•+23.5% Gross Revenue
•27%+ Profit Improvement
•30 → 20 Brokers, higher gross revenue
•+38% Order Conversion
•30%+ Less Manual Work

What UFT Says About Carlink

“We've tried other systems before, but Carlink stands out for its simplicity and reliability. It's become an essential tool in how we run our business.” For UFT, simplicity mattered. The team needed a system employees could use every day — one that could save time, reduce manual work, and support the way their brokerage operates.

From CRM to Operating System

UFT's experience highlights a larger challenge facing modern auto transport brokerages. A brokerage can have great employees, strong sales, and hundreds of orders, but if its operation depends on outdated systems and repetitive manual work, growth becomes harder and more expensive. Carlink changes that approach: automation, all-in-one operations, industry-specific workflows, powerful integrations, and less manual work.

The Bottom Line

UFT didn't simply replace its CRM. It transformed the way its brokerage operates. You don't always need more people to grow your brokerage — you need a better system to make every person more productive. Carlink is the operating system built for auto transport brokers. Contact the Carlink team to see it in action.

Explore the Carlink Platform

Carlink brings every part of an auto transport brokerage into one system. These are the tools behind the platform:

Carlink features:

More Resources for Auto Transport Brokers

Want to go deeper? The Carlink blog publishes auto transport industry guides for brokers at every stage:

How United Freeway Transportation Increased Gross Revenue by 23.5% With Carlink and a Leaner Brokerage Team

The Challenge

The Team Was Spending Significant Time Managing

Highlights:

The Turning Point: Moving Beyond an Outdated CRM

The Carlink Solution

Highlights:

From Manual Work to Automation

The Results

Highlights:

What UFT Says About Carlink

From CRM to Operating System

The Bottom Line

Explore the Carlink Platform

Carlink features:

More Resources for Auto Transport Brokers

Recommended guides:

Ready to Ship Your Vehicle?

What Our Customers Say

Related Articles

Car Movers Service in the USA

Car Movers Service USA

Car Shipping Arkansas to Georgia